How Covert Filming Exposed a £28 Million Timeshare Scam

It has been described as one of the largest scams of its kind in the UK.

In all 14 defendants have been found guilty for their involvement in a £28 million plot to swindle in excess of 3,500 holiday ownership owners.

The affected individuals were keen to exit decades-old vacation property deals and tried to find help.

Most were in the age range of 60 and 80. More than 500 of them surrendered over £10,000, and a single victim transferred over £80,000.

Those targeted were exposed to aggressive presentations continuing for six hours. They were financially worse off, possessing useless fake "points" and continued to be bound by high-priced vacation property deals they often use.

The Business At the Heart of the Deception

The business at the centre of the scam was Sell My Timeshare (SMT). They accepted people's money to fund the owners' opulent way of life of exclusive education, high-end properties and exclusive air travel.

The man at the top of the company, the main defendant, was given a seven and a half year prison term in January for deceptive scheme.

In the latest development, his wife Nicola was one of the final three to receive sentencing.

She was handed a two-year suspended jail sentence at Southwark Crown Court after confessing to financial crime.

The outcome represents a lengthy process and signifies a major victory for the individuals who testified, the law enforcement and legal representatives.

The Way the Investigation Began

The first knowledge of the company came in the that particular year. I was working in the investigations unit of a broadcasting service, creating current affairs features.

A colleague mentioned that his parent had taken over the rights of a holiday property in a European resort and, after decades of vacations, had started seeking to terminate the deal.

It should be noted how widespread vacation properties had grown with British holidaymakers in the 1980s and 1990s.

Timeshares permitted individuals to occupy the same accommodation annually, or exchange their time slots with additional holders who had units in alternative destinations. About 600,000 vacation seekers took up that option.

The first timeshare rush was linked to a many reports about rip-off merchants mis-selling properties. They became a staple on investigative TV programmes.

The typical timeshare contract locked buyers for decades.

In that period, those holders who had enjoyed their assigned property in the resort for 20 or 30 years were advancing in years, and many were hoping to wave goodbye to their vacation investments.

Some had reduced ability to travel and found it difficult to access their units. A few just thought they'd got all they wanted from them. And some had died, in frequent situations bequeathing their loved ones to assume the agreements - including their annual payments and service charges.

The Investigation Develops

And that's where the relative had found herself. She browsed the internet for options and came across the company, a enterprise whose digital platform claimed to get her out of her agreement.

Yet, having paid a fee and scheduled a consultation with them, her family had doubts.

Further research revealed numerous individuals reporting they had handed over cash and achieved no result in return. Indeed, they had been left out of pocket. Significant sums.

The reporting group started looking into what was occurring. It soon emerged that there were questionable operators operating in the holiday ownership market.

One lawyer had numerous client reports waiting to sue SMT.

The team interviewed clients who had used the firm and they each reported similar experiences. They thought the company would purchase their timeshare off them but when they participated in a session (for which they paid up front) they were told there was no market for their property.

Rather, they were pushed - in fact pressured - to spend more money purchasing "Monster Rewards", associated with the organization's holding firm, Monster Travel.

What exactly these were was somewhat vague. They sounded like a type of exchange medium, offering discount travel and benefits and retail offers.

And they were apparently "exchangeable with other owners, some time down the line.

Paying cash at the time would result in an eventual payoff that would offset SMT's fees and result in the timeshare holder ahead financially, liberated eventually from their burdensome deal.

An unbelievable offer? Certainly, that proved correct.

A 'Misleading Scam'

If these accounts were correct, this was a massive scam.

The technique is termed a "bait-and-switch."

An operator - specifically the company - "baits" the consumer by marketing a defined offering only to then claim it is unavailable, steering the customer towards a different, lower-quality option.

This is against the law. Equipped with all the accounts we had assembled, we presented the rationale to secretly film one of the organization's sessions.

Such an operation demands dedication, work, and compelling reasons for why this is the exclusive approach to collect the data needed to prove wrongdoing.

Armed with that permission, our compact group organized a appointment with one of the organization's staff in the location.

Acting as a potential client aiming to help his mother out of her timeshare contract|holiday ownership agreement

Aimee Black
Aimee Black

Lena Voss is a digital futurist and writer exploring the intersection of technology, society, and virtual worlds.